INSPIRATION
Augmented reality and virtual reality are very efficient at better connecting with customers. To facilitate their use in the beverage sector, startups develop immersive reality solutions that integrate immersive customer interaction into product packaging. This allows beverage brands to communicate their brand story and values efficiently, thereby improving brand loyalty. It is also beneficial in sharing information, like supply chain and carbon footprint data as more consumers care about sustainability and ethical concerns while consuming foods & beverages. Moreover, the growing interest in virtual marketplaces and changing consumer buying behavior are impacting how companies use these technologies. For instance, many wine producers now offer digital tours of their vineyards and other beverage companies using interactive storytelling and conversion campaigns.
Smartbottle is a French startup that provides AR smartphone apps for wine and spirit brands. The startup’s apps allow users to place digital content of their choice, including videos, comments, and awards, on existing labels. This, in effect, enables brands to broadcast marketing content to improve communication with consumers and increase brand loyalty. Since it does not need changing labels, Smartbottle’s AR solutions reduce development costs and speed up the time to market.
Australian startup LabelMotionAR develops enhanced labels for AR content placements. The startup allows companies to plan and design labels based on the aesthetics of the content they want to display, improving brand image. To enjoy this content, consumers have to download the LabelMotionAR smartphone app and scan the labels. As a result, beverage brands and businesses are able to deliver an immersive and personalized digital experience as well as increase conversion and repeat sales.
