INSPIRATION
The rise of social media and online food aggregation platforms is encouraging beverage companies to take their products into online markets. Apart from facilitating direct consumer interactions, this allows brands to establish targeted marketing campaigns to accelerate sales. Additionally,eCommerce platforms facilitate multiple distribution models,such as omnichannel and direct-to-consumer (D2C) product distribution. This further elevates customer experience and positively impacts sales. To facilitate this transition, many startups provide online platforms that allow brands to set up eCommerce channels without upfront costs. There is also a boost in subscription-based services that offer constant revenue for longer periods. Moreover, eCommerce data provides granular insights into customer preferences and product performance.
Canadian startup Commerce7 builds an eCommerce platform for wineries. The startup’s customer-centric solution onboards new customers through a questionnaire and personalizes product recommendations. Besides, the platform provides upfront pricing of each product, thereby increasing sales. Among other features, it offers advanced product merchandising, in cart upselling, and dynamic product suggestions that further boost sales.
Spanish startup YaVino provides wine subscriptions. The startup selects four different wines and ships them to the subscribers. It also provides a range of products from various locations, wineries, and processes. This, in turn, allows consumers to taste a wide selection of wines at the comfort of home and without any shipping costs.
