INSPIRATION
With social media, consumers generate and interact with beverage brands through visual content and surveys, creating data points at each step. The beverage industry uses big data and analytics to generate insights from this consumer data. Such solutions provide detailed visibility into customer behavior patterns that allow beverage brands to target their products and campaigns effectively. Along with IoT, big data & analytics enable beverage production companies to streamline operations. These include energy management, logistics optimization, maintenance, and yield prediction, among others.
POURED is a US-based startup that offers a Software-as-aService (SaaS) platform for beverage distribution data collection. The startup’s AI-powered platform combines data related to on- and off-premise product placements across various markets and provides them to the users. Its smartphone app
digitizes product offerings by taking pictures of the menu,which POURED syncs into its master product table and offers analysis-ready data within 48 hours. This eliminates the need for time-consuming and capital-intensive surveys to understand customer preferences.
US-based startup Sylf develops an alcohol dispensing kiosk that provides brand performance data. The startup utilizes cloud computing, artificial intelligence, and IoT to convert brick-and-mortar businesses into digital touchpoints. This allows Sylf to gather live consumption data to guide strategic business decisions and analyze product performances. By allowing beverage brands to recognize customer choices and improve their experience, the startup enables them to personalize product recommendations and boost sales.
