INSPIRATION
The use cases of IoT are enhanced further by applying artificial intelligence in beverage production. With the data from the connected devices, AI solutions extract the overall picture of manufacturing processes and derive meaningful insights into operations. In addition, it automates production operations such as cooling, inventory management, and flavor profiling. AI-based solutions also assist operation and maintenance (O&M) planning by enabling order forecasting and predictive maintenance, respectively. At the consumer end, AI algorithms running on kiosks and smartphone apps personalize product recommendations. BevTech startups leverage these insights to produce new flavors based on consumer
preferences and social media trends.
US-based startup Overproof provides beverage market intelligence for alcohol brands. The startup’s platform, OVERPROOF PORTAL, applies AI algorithms on sales and consumer data to streamline the planning and execution of products,processes, and marketing. It is a hyper-smart customer relationship management (CRM) platform that combines market insights and company business data to create market strategies. This allows alcohol brands to mitigate guesswork in sales and marketing, thus optimizing targeting and campaign development.
Indian startup Redspectra Instruments provides sales forecasting for breweries. The startup’s tapping system uploads the sales data to the cloud where its AI algorithms provide sales analytics and stocking decisions. In breweries, it also couples the tapping system with the Redspectra Instruments’ inline analyzers to synchronize production with predicted demand. Apart from the analytics, the startup’s system packs a spectroscopy unit and a taste balancer to ensure zero microbial contamination and stabilize taste, respectively.
