INSPIRATION
There is an increasing concern for the impact of food habits on health and a growing need for essential nutrients for a healthy lifestyle. With the COVID-19 pandemic, consumers are focusing more on eating healthy, making nutraceuticals a top emerging trend in the food industry. This is a critical element
in driving the demand for nutraceuticals. These include nutritional supplements, functional foods, medicinal food, and gut microbiome enhancement foods such as prebiotics, probiotics, and postbiotics. Scientific research on nutraceuticals suggests that various nutraceuticals provide health benefits
against disorders related to oxidative stress such as allergy,Alzheimer’s, diabetes, and immune diseases.
Based in the US, food startup Farmhand Organics develops hand-crafted, naturally probiotic, plant-based, fermented foods using organic ingredients. The startup’s organic krauts and kimchi facilitate healthy digestion, as well as maintain sleep and immunity balance. Further, Farmhand Organics’ fermented vegetables are nutrient-rich and flavorful. The startup sources its ingredients directly from family farms and other local suppliers, reducing the carbon footprint due to transport.
Indian startup Voll Sante provides functional foods & beverages and nutraceuticals. The startup’s products utilize natural ingredients to prevent and manage malnutrition. Also, Voll Sante’s nutraceutical products help consumers avoid chronic diseases and thereby reduce healthcare costs. This, in effect,
turns the focus of healthcare from reactive to preventive. The startup’s nutraceuticals are available as protein and vitamin supplements, immunity boosters, and breakfast cereals.
