INSPIRATION
Blockchain-based solutions strengthen food safety and traceability in the beverage sector. The technology provides immutable data into products in storage and transit, allowing brands to monitor their inventory constantly and identify counterfeits. Moreover, it ensures that no substandard or counterfeit product reaches the end-consumers that may cause severe health risks and impact brand image. It also validates customer concerns about a beverage’s carbon footprint and provenance. Transparency into supply chains improves customer satisfaction and loyalty, thereby advancing sales.
Authena is a Swiss startup that develops an NFC-based solution for brand authentication. The startup utilizes blockchain, tamper-proof tags, and digital seals to enable traceability. With this solution, beverage companies track the status of their product at each stage of the supply chain as well as allow customers and third parties to read the product history at any time and verify product authenticity. Besides, the tags
transform each product into a marketing channel through embedded product- and brand-specific data that educates and engages customers. Authena also provides a digital marketplace for wine and spirit tokenization as well as a dashboard for beverage companies to track consumer analytics in real-time.
Georgian startup Vault Wines develops a beverage product traceability solution. It leverages blockchain for secure record-keeping, customizable enterprise resource planning (ERP) features, and scannable holograms. The startup’s software, Vault Software, allows autonomous data collection and facilitates winery asset management to track, trace, and authenticate wines This provides customers granular insights into the wine’s supply chain.
